This caught my eye while at a stop light

Biggie Gotti is one cool dawg



Biggie Giotto is one cool dawg, originally uploaded by Reign One.

I met Biggie today who’s releasing a calendar for next year. It’s
gonna be dope and will feature a lot of Cali’s top notch shops.

Today’s dance lesson

take some notes…

“no food or drink” -fail



"no food or drink" -fail, originally uploaded by Reign One.

From the Bart tweet: 2 nominations for rude rider hall of shame - see photos posted by @lgrhone - http://is.gd/7uMi - and by @reign_one - http://is.gd/7uMs

DIY: iPhone Stand

Inspired by a post from Jeff Staple, I wanted to design a version using a minimal footprint and contact points. The concept uses a lot of the curves already built into the paper clip. This is what I came up with. All you need is a paper clip… easy as 1,2,3. No tools or precise specs required. Only challenge is getting the angles perfect. Once the angles are balanced, the iPhone sits pretty solid.

diy iphone stand

Shopping Carts

The locking wheels are a cool idea to prevent cart theft. Every day I see overloaded shopping carts being used for urban mobile storage. I’m not sure how much it costs grocery stores to replace these carts, but I’m sure it doesn’t help keep prices down.


I wonder why some people are too lazy to return carts? It’s not that much work. Sucks when you find a cart using your car as a stopper.


Shopping carts, originally uploaded by Reign One.

IDEO designed a cart that solves a lot of issues.

Some of the Atmos that came in



Some of the Atmos that came in, originally uploaded by Reign One.

Two Mile Walk through SF

A few weeks ago, one of my windows got busted by a crack head. Nothing was stolen, still a pain though. One morning I went to get my window replaced. It was walking distance to my work, and ended up being about two miles. Not a bad walk. Each person sees the world in a different way, here are a few shots of the things that I notice.

The first throw up has a cool flow. That orange wall is dope, too bad some toys had to go over the piece at the bottom. It might have been King’s piece since he tagged over them. King 157 has mad skills! Look him up. Then there are random tags and signs. I took a shot of the Jaut tag because it’s in perfect view from the police station, that’s risk factor! Check out the beer, it’s supposed to be halla good, haha.

Funny Engrish

This is classic! Can someone tell me what “grow a hand” means? (in a fence? of all places!)


via Danny Choo

Mole Mole



Mole Mole, originally uploaded by Reign One.

Had a mole chicken enchilada for lunch at Celia’s today. It was pretty
good!